Task 4: Convergence

Convergence:
When two or more things come together.

Institutional convergence:
when two or more companies come together to produce a product.

Distribution

• How the product reaches the audience.
• How it is advertised and promoted.

5 ways you can watch a film:

• Cinema
• Internet- put locker, YouTube
• DVD
• TV - working on schedule
•  Netflix- pay per view
• On demand - Sky, Virgin, BT
• VHS
• Consoles (Xbox, ps4)

Technological convergence:
Analogue methods - old media.
Digital methods - new media.

Technological convergence - when technologies come together and this provides new services for the audience (Smartphone - phone, computer, web)

David Gauntlett (2002) discussed the rise of web 2.0 - This is change in the internet being a static, one way form of communication to a two way interactive medium.
2005 UGC.

Digital native - someone who has grown up with technology, someone who was born after 1995
Sir Tim Berners Lee invited the world wide web(1995) a service which allows people access the web.

Advertising and Promotion:

• Red carpet
• MTV
• Cannes film festival
• Posters
• Biscuits
• Pringles  
• Film premieres
• Adverts
• Magazines - Empire
• You tube
• Trailer - Theatrical trailers, TV adverts / trailers
• Newspaper - Film reviews
• Mobile apps - Rotten tomato,
• Promotional events
• City wide promotions
• Merchandise
• Product placement - the way in which companies pay the film companies to display there product.
• Social media - Facebook, Twitter

Film trailer have the star persona on the poster, they are central within the poster.


Schedule -
The internet allows us to view content online through streaming.